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Strengths: Superb picture quality (HD) and sound quality. Color contrast best in class. New GUI makes navigating a breeze.
New HDMI sync makes adding HDMI peripherals a breeze.
Weaknesses: I have not experienced any negatives yet, but the price tag might disspaoint a few for a 37in. New design is less appealing than the previous XBR models but not a huge factor in purchase.
Summary: I had originally decided to purchase a LCD primarily for my PlayStation 3 and up-convert from my 9 year old Sony 27”. After doing research for quite a bit of time, I narrowed my purchasing decisions on two models, the Sony XBR series and the Samsung LN40A550. The Samsung comes in a second close to the Sony via picture quality and sound quality but the Sony has much crisper images when displaying HD signals. I have had this TV for about a week and the picture quality is incredible when viewing Blue-Ray, DVD and HD channels and particularly while playing PS3. This particular model has more than enough inputs (4 HDMI and 2 Component) for your everyday need (many other brands in this size do not nearly have as many inputs). The auto program feature is great and you might discover a few “hidden HD channels” from your cable company that you will not get via a cable box. All in all, I highly recommend this TV from a superb company.

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