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Strengths: Natural Colors; Dark Blacks; Picture Quality; MPEG Noise Reduction; Standard Definition Looks Good; Digital OTA Looks Great; Small 1.5" Bezel; Front Firing Speakers
Weaknesses: Off Angle Viewing; Glossy Bezel
Summary: Purchasing the Toshiba Regza 37CV510U sight unseen was a calculated gamble based on the very few reviews I could find, but it turned out to be an excellent decision. You don't have to go broke for a fine LCD TV. * This flat panel LCD television deserves recognition for quality and value. While the picture looks more than OK right out of the box with the factory settings, you'll be more impressed after adjusting the various available settings that include color and contrast to suit your preferences. * I was easily able to find the right balance by eye without the need for any fancy color calibration DVDs. It mostly meant turning down the backlight and tweaking the contrast and brightness for each video input. Just remember to engage "Theater Lock" to ON to keep your settings from being altered any further. * 720p and 1080i broadcast sources using an over-the-air rooftop antenna looks fantastic -- almost lifelike, depending on the program. It feels like I could actually walk through the screen during "The Price is Right". LOL. * Meanwhile, the picture quality from 480i sources like standard DirecTV will vary greatly depending on the show's source material, and how much is being compressed by the satellite provider. Thankfully, Toshiba's 37CV510U handles these lower quality signals with good results utilizing CableClear and MPEG noise reduction. Again, those can be adjusted to your liking. * Watching regular DVDs from an up-scaling DVD player through component cables look perfect to me. Clear, sharp, and no motion blur. I certainly don't feel the need to rush out and get a Blu Ray player anytime soon. * It really is a shame that a lot of consumers generally head for the more popular S brands at a higher cost and overlook a gem like the Toshiba Regza 37CV510U. I think Toshiba's PixelPure 4G 14-bit video processing makes a lot of difference in helping things to look so great overall.

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